C Magazine

LAST-MINUTE RESERVATION AT MR. CHOW? No problem. Beluga caviar waiting when you board the jet? Done. But can your concierge find an Hermes 32-centimeter camel Croc Kelly in four days? Can he replace a lost passport in a day? Los Angeles-based Preferred Circle founder Emad Ghobrial has done this and more for his clients—an elite set ranging from Asian royalty to European dignitaries. No challenge is too great for Ghobrial, who once had an A-list celebrity removed from The Royal Suite at The Lanesborough Hotel for a client who insisted on facing Buckingham Palace during his five-week London stay. Ghobrial earned his regal reputation working miracles for VIPs at The Peninsula Beverly Hills. And Preferred Circle clients know the sky is the limit. (A recent request even has Circle staff ascertaining the achievability of adventures into space.) “There are no limitations. We can do anything and everything,” he pauses, then a quick smile, “as long as it’s legal.”
Preferred Circle, by referral only. ELLIOT V. KOTEK

Emad Ghobrial takes concierge services to a whole new level.